Marketing Ideas for Starting Your Inflatable Rental Business.

Start With a Good Business Card.

A business card will be one of the most effective marketing tools you will have so creating a great one should be a priority. When designing your card include business name, phone number and website address. Other contact information may be included as well. You will want your card to stand out from the rest. Include pictures of your inflatable rentals, your company logo and/or slogan. Something 'catchy' to make your card stand out. Always have your business cards with you and leave extra cards with your rental clients to pass out. There usually is other parents attending the event and they might think a bounce house would be a good idea for their children's party.

Word of Mouth.

Word of mouth will likely be your best form of marketing because it comes with credibility and it costs you nothing. A recommendation from someone familiar and trust-worthy is the easiest path to another rental reservation. Having good products to rent and a higher level of customer service will bring about positive word of mouth. The growing forum for word of mouth marketing is the social networks. Facebook, Twitter, LinkedIn and others are a great way to get your business recognized.

The Internet.

As well as the social media networks mentioned above, a well designed website will greatly enhance your exposure to prospective customers. Nowadays, many people turn to the internet in their search for products and services. Having a website for your business is essential for creating the exposure you need to reach these people. Another good way to market your business on the internet is to place ads on your local craigslist. They are free to place and can create great exposure. You can also advertise on the Internet using 'Google AdWords' or maybe try 'Yahoo Search Marketing'. These programs will display your ads in the internet search results of potential customers searching for your selected keywords. These ads link to your website. You select the keywords that trigger your ads and set the maximum amount you will pay when your ad is clicked.

Phone Book and Other Printed Advertisements.

If people aren't searching on the Internet they are searching in the phone book. Having an ad in your local directory will definitely increase exposure. Most of these directories are also online. If you do not have a website, there is the chance that a internet searcher can find information on your business through the phone books online directory. Phone book ads can be expensive and the debate remains whether a large ad actually pays for itself. A smaller ad should be enough to get the exposure you need. Other printed advertisements can include: newspaper ads, flyers, brochures and parent magazines.

Advertise on Your Delivery Vehicle.

You'll cover a lot of miles delivering your rentals. Your company's name and phone number placed on your delivery vehicle or trailer will be seen by many potential customers. From removable magnetic signs, vinyl lettering, car toppers to wrapping your entire vehicle in graphics, the ways to make your delivery vehicle a rolling billboard are plentiful.

Put Signs on Your Bounce Houses.

What better way to advertise than to have your company name and phone number on a big and colorful attraction.